How to wear our name well.

• ✓Use the filled blue mark on Paper backgrounds.
• ✓Use the outline mark on busy or photographic backgrounds.
• ✓Pair Anton with Geist Sans, no other fonts (Noto Sans JP for kanji accents only).
• ✓Quote the tagline exactly: "The akiya you can actually buy. Every Tuesday."
• ×Don't recolour the mark or replace the white interior strokes.
• ×Don't stretch, skew, or drop-shadow the logo.
• ×Don't typeset the wordmark in any font other than Anton.
• ×Don't paraphrase the tagline ("weekly podcast about old Japanese homes" ≠ the tagline).
• ×Don't use 🏯 ⛩ 🌸 with the wordmark — ever.

Five named tokens. Use the names in any future merch, ad, or partner deck — not raw hex codes. Dark-mode equivalents live in globals.css.

• Tōkamachi Blue

  #0b74fa

  Primary accent · links, buttons, the mic

• Sakura

  #f4a8b5

  Secondary accent · small warm moments

• Paper

  #f7f7f5

  Background

• Sumi

  #15171a

  Foreground · body, headlines

• Neighbour

  #5c6370

  Muted · captions, eyebrows

Seigaiha (青海波) — the traditional “blue ocean wave” pattern. Use it as a quiet textural backdrop on hero moments and section dividers. Always low opacity.